Employee Location Tracking for Emergencies

Anna Kotlabova
. 4 min read
Security risks around the world, whether natural disasters or public violence, are clearly on the rise. At the same time, employees are no longer concentrated in one central office.
The COVID-19 pandemic may have moved many people into the comfort of their homes, but events outside the home were busier than ever. In 2020, there was a record 389 natural disasters, according to the UNDRR and in 2021 so far, there has been on average more than one mass shooting per day in the United States. Security risks around the world, whether natural disasters or public violence, are clearly on the rise. At the same time, employees are no longer concentrated in one central office, they are located in hundreds and sometimes thousands of locations. In light of this, many organisations are adopting new tools and methodologies to keep a remote workforce safe in the face of these risks. 

Mobile App tracking

One way to quickly communicate with employees when an emergency strikes is to use a mobile phone app. There are numerous apps available in the marketplace which suit this sole purpose. However, employees do not always want to download work-related apps on their personal mobile devices, let alone apps that are constantly tracking them.
That is why solutions such as WatchKeeper, are better suited for providing duty of care to a remote workforce. WatchKeeper does not require companies’ employees to download a tracking app. Instead, WatchKeeper allows its clients to monitor safety risks in close proximity to their employees through the WatchKeeper geospatial platform. Clients create personalised geofences around their personnels’ location, and set rules for the type, and the severity of alerts that they want to be notified to. By viewing employee locations and real-time risk events in tandem on a map, communications can be sent out to employees as soon as an emergency occurs near them.

Emergency Communications Best Practices

Once organisations are alerted to risk events near their personnel, the next step is to communicate with the people in the danger zone quickly and effectively. 
Emergencies are high stress environments for everyone involved and so communication around them should be done responsibly. Good communication reduces chaos and panic, and gives stakeholders the time and information they need to react in the best way possible. 
For example, there is no need to send the entire organisation the same alert about a terrorist attack and cause unwarranted panic for the people that are nowhere near it. Instead, with the use of tools like WatchKeeper’s geofencing tool, organisations can ensure specific communications are sent to people that are located within a set perimeter of the attack, and alternative messaging for those that are not.
With WatchKeeper’s case management tool, security teams set up playbooks and standard operating procedures before risk events happen. Messaging for various risk scenarios can be set up well in advance, so when an adverse event does occur near an organisation’s employees, the security teams are able to reach those people quickly with information on what they should do to stay safe. 
Security teams can likewise contact people that are not in the danger zone via a variety of channels such as SMS, Slack or Email, to alert them to an incident. In line with good emergency communication best practices, it is important to clarify to this cohort of people that they are not in immediate danger (and thus reduce panic) but should nonetheless avoid the danger zone. 

Employee location tracking app for emergencies and crisis events - WatchKeeper

WatchKeeper is a critical event management platform that was launched in response to the increasing threats from natural disasters, civil unrest and violent crime in the globalised world. WatchKeeper’s mission is to build a more resilient society in the face of unprecedented risks by making critical event management accessible for businesses of all sizes. It achieves this through its highly agile and modern technology stack which is built with ease-of-use and scalability at its core. 
Organisations around the world are able to better manage critical events and mitigate their damaging effects with the help of WatchKeeper. WatchKeeper integrates a situational awareness platform which alerts users to risks alongside a case management system which allows users to send out crisis communications and manage these events directly from the platform.
To find out more about how WatchKeeper works, or to request a demo please visit https://watchkeeper.com or email info@watchkeeper.com.
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