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Privacy Policy

WatchKeeper International | 14/04/2020

Privacy Policy Notice

The policy: This privacy policy notice is served by  WatchKeeper International under the website; The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website and any associated applications, including StormWatch (the "Services"). If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • "I", "our", "us", or "we" refer to the business, [Business name & other trading names].

  • "you", "the user" refer to the person(s) using this website or application.

  • GDPR means General Data Protection Act.

  • PECR means Privacy & Electronic Communications Regulation.

  • ICO means Information Commissioner's Office.

  • Cookies mean small files stored on a users computer or device.


Key principles of GDPR:

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability. We are registered with the ICO under the Data Protection Register, our registration number is: ZA543534

Processing of your personal data

In order to operate the Services and to maximise your experience, we may collect and use information, some of which may be considered personal data. Please note that you may choose not to provide us with certain information; by doing so, however, you may not be able to receive the full range of Services from us. We collection information in the following ways:

  1. Information Provided By You. You may also choose to provide us with information, some of which may be personal data, when you interact with the Services in the following ways:

    • Complete a survey—for example, you may choose to provide us an e-mail address so that we can contact you about your survey response;

    • Send us an e-mail message or complete an inquiry form to receive additional information — for example, you might e-mail us with a question and we will use your e-mail address to respond to your inquiry;

    • Submit a comment or leave feedback — for example, you might leave feedback about a new layer or feature you wish to see in our Services so others can enjoy it;

    • Customise the Services — for example, you might set a “home” location so that every time you visit the Services, you are automatically taken to our website or application.

  2. Automatic Collection. We also collect certain information through automated means. Some of the information we collect through automated means may, whether alone or combined with other data, be personal data. For example, we automatically collect: 

    • Information about your device and device capabilities

    • Information about your device operating system

    • Information about your browser

    • Information about how you use the Services

    • Your activities on the Services

    • IP address

    • Mobile or Internet Carrier

    • Browser type

    • Browser identifier

    • Referring URL 

This information helps us to understand, analyze, and measure how users use the Services; manage Services’ operations; deliver and measure the effectiveness of advertisements; help diagnose problems; recognize repeat visitors; and facilitate your access to and use of the Services.

Data Collection Technologies and Consumer Choice

We also contract with certain third parties that use data collection technologies to track, analyse, and report data about the use of the Services and to analyse and optimise the performance of the Services (“Analytics Partners”).

Information that we collect via the data collection technologies described in this section may be linked to other information about you such as location information and may be considered personal data. We use the technologies described in this section, alone or in combination, to understand user behaviour, target and measure the effectiveness of advertisements, help diagnose problems, recognise repeat visitors, and facilitate your access to and use of the Services.

  1. Use of Cookies, Web Beacons, and Information Saved by Other Technologies

Third parties may use cookies and other technologies through use of our Services to support or deliver

online services. The data collection technologies we and third parties use on web include but are not limited to:

  • Cookies: Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website and stored within your browser. Cookies are then sent back to the originating website on each subsequent visit to that website or to another website that recognises those cookies. Some cookies on our Services collect IP and MAC addresses, which may be considered personal data in some jurisdictions. Cookies are useful because they allow a website to recognise a user’s device. The cookies used on this website can be categorised in the following ways:

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to use the Services and its features.
Category 2: Performance Cookies

These cookies collect information about how you use the Services (such as which pages you go to most often and if you receive error messages). In general, these cookies do not collect information that directly identifies you. However, some such cookies may collect GeoIP or other identifiers that may be considered personal data in some jurisdictions.
Category 3: Functionality Cookies

These cookies allow Services to remember choices you make and provide enhanced features. These cookies can also be used to remember changes you have made to customise the Services.
Category 4: Targeting Cookies

These cookies collect several pieces of information about your browsing habits. They are often placed by advertising networks rather than website operators. They collect information about your interactions over time with the Services as well as with third-party websites and online services. This information may be shared with other organisations such as advertisers in order to provide you with advertisements that may be more relevant to you based on your inferred interests.

Category 5: Social Network Cookies These cookies are generally generated by “sharing” buttons. They allow social network users to share content and use other features such as publishing comments.

  • Web beacons: Certain pages on the Services contain web beacons. Web beacons allow third parties to obtain information, such as the IP address of the computer that accessed the page on which the web beacon appears, the URL of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the type of browser used to view the page, and the information in cookies sent by the third party.

  • Web Storage: We use local storage, such as HTML5 localStorage and indexedDB, to enhance user experience by, for example, storing your user preferences and settings (e.g., the default map view or facility imports) in connection with animated content on the Services. Local storage is similar to browser cookies but can store data more complex than simple text. By itself, local storage cannot do anything to or with the data stored on your device.

How We Share or Disclose Your Information with Partners

We may also share any information collected from the Services – including aggregated or statistical data that we may generate from such information – in the following ways:

  1. Third-Party Processors. When your data is collected on the Services, it may be shared with selected third parties who assist us with our business operations, with the provision of the Services, or in delivering you the features and functionality that you have requested (“Third-Party Service Providers”). These Third-Party Service Providers include, without limitation, companies that support our advertising programs, provide data storage, support customer service, assist with audience research and product development, and facilitate or deliver materials to you via e-mail, other electronic communications platforms, or postal service. We also may provide your data to third-party mapping service providers to provide you with map content for the Services. Third-Party Service Providers are authorised to use the data that we provide to them only to carry out the service they are providing for us. All such Third-Party Service Providers are contractually bound by us to keep the data confidential.

  2. Companies Offering Promotions, Products, or Services. We may share location data, advertising identifiers, IP address, and aggregate usage statistics for the Services with advertisers.

    At times, we will provide you with the opportunity to opt in to receive promotions, products, or services from third-party sponsors. With your permission, we will also periodically send to you, via e-mail, offers and promotions from our third-party sponsors which we select based upon your interests. In this case, we do not share your information with the third-party sponsors – we do the e-mailing for them. You will always have the opportunity to opt out of receiving future offers by following the unsubscribe link included with each of our e-mails. In other instances, we provide you with the opportunity to receive products and services directly from specifically-identified third parties through the Services. In these instances, you must explicitly consent to receive each offer. When you explicitly agree to receive offers from specific third parties, your information is shared with those specific third parties to enable them to provide you with the offer you have requested. We are not responsible for the information collection practices of these third parties, and all information provided is governed by the privacy policies of these third parties. You should review the privacy policies of these third parties before supplying personal data to them.

  3. Other Websites, Other Services, Plug-Ins and Links. Like many websites on the Internet and other Internet-based services, the Services may link to webpages located on websites or services maintained by various other entities. In some cases, you may navigate to pages of other websites that are framed with elements of the Services such as in the header or footer. In that case, the URL will identify the site you are visiting. In other cases, such as advertisements, you will be connecting to another site or service when you click on or otherwise activate those opportunities, including click-to-call, click-to-text, and click-to-e-mail opportunities. These other sites and services are not bound by our Privacy Policy, and we are not responsible for their information collection practices. The privacy policies of other organisations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use and disclosure of personal data.

    Some of the Services allow users to interface with other websites or services. For example, plug-ins can connect third-party services identifiable by their respective logos (such as social-media platforms) to the Services. You will remain logged in to those other sites and services until you log off. When you proceed with these interfaces, you allow the Services to access some of your information on those other sites and services. Your use of those other sites and services is subject to the privacy policies of those sites and services, and not this Privacy Policy.

    Some of the Services may integrate and share certain information that does not reasonably identify you or your device with third-party services that you may want to use in order to determine if the services or offers make sense for you and are available in your general area. For example, if it’s raining at your location, we may present you with tools that allow you to request a ride or have food delivered; if you’re looking at the weather forecast for a vacation destination, we may present you with tools that allow you to book flights or lodging. If you want to take advantage of the service, you can choose to share additional information to do so. We do not control these third-parties’ data practices, and their collection, use, and sharing of the information is governed by their respective privacy policies.

    Some of the Services use third-party operating systems, platforms, communication services, devices, and software elements (such as mobile device operating systems, wireless services, mobile phone, and tablet devices), and some of the Services are provided by third-party distributors, device makers, device operators, platform operators, and communication services. We do not control these third-party entities, products, and services, and they may collect, use, process, transmit, and disclose your information. As we do not control these third-parties’ data handling practices, we recommend that you review their privacy policies, terms of use, and license agreements (if any).

  4. Purchase or Sale of Businesses. We continually look for ways to improve our business, including purchasing a business or selling all or part of our business. If we buy, merge, reorganise or sell any business, personal data and non-personal information will likely be disclosed or transferred as part of the transaction.

  5. Aggregated Information. As part of the Services, we may aggregate or otherwise alter information (including location information) that is collected from the Services so that it does not identify your device and cannot reasonably be linked to your device. We may use or share such information with third parties for research or commercial purposes (e.g., analysing trends based on foot traffic). As explained in section 1(C) above, you can turn off the collection of location data through your device settings.


Other Limitations on Privacy

Subject to applicable local law, we, our affiliates, or our Third-Party Service Providers may disclose your data without your permission (i) pursuant to judicial or other government subpoenas, warrants, or orders or otherwise to comply with law; (ii) where we believe an individual’s rights, property, or safety or security is at risk; (iii) if we find that your actions violate our Terms and Conditions or any of our other legal rights; or (iv) where otherwise required or permitted by applicable law (which may include a lawful access request by U.S. or foreign courts, governments, or law enforcement agencies).

Retention Period

We will retain your information for as long as needed to provide and develop the Services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain information that no longer identifies you indefinitely.

Data Rights

You can request to access, obtain a portable copy of, correct, or delete data related to your stored preferences and your use of the Services. In the event that you consider our processing of data related your use of the Services not to be compliant with the applicable data protection laws, you can contact us at

Minors’ Privacy

We are committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personal data from children under age 13. We believe that children should get their parents’ or guardians’ consent before giving out any personal data. If you become aware that we have collected personal data from a child without parental consent, please notify us promptly at If we become aware that a child under age 13 has provided us with personal data without parental consent, we will take steps to remove such personal data.

International Transfer

The Services are hosted on servers inside and outside the United States. If you are located in the European Union or elsewhere outside of the United States, information that we collect will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen. Subject to applicable law, by using our Services and providing information to use, you consent to the transfer to and processing of information in the United States and other jurisdictions. Where necessary under applicable law, we may employ appropriate cross-border transfer methods governing personal data.

Our Commitment to Security

We have put in place physical, electronic, and managerial procedures intended to protect your data. Of course, we cannot guarantee that your communications with the Services will never be unlawfully intercepted or that your data will never be unlawfully accessed by third parties. Any transmission of information is at your own risk.

Changes to the Privacy Policy

We reserve the right to change our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here prior to the time they take effect. If we make material changes to the way we use personal data, we will notify affected users through the Services.

How to Contact Us

If you have a question related to this Privacy Policy, please contact us at or at:

WatchKeeper International Ltd

85 Great Portland Street

First Floor



51° 30' 35.5140'' N
0° 7' 5.1312'' W